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Berkshire Hathaway HomeServices Premier, REALTORS is a full-service real estate company that makes it a tradition to extend our hands to our customers in a manner of quality and honesty. We provide a complete and experienced team effort to bring your transaction to your desired outcome when you buy or sell real estate of any kind.  We proudly provide our services to our community, who has trusted us now for for over a quarter of a century.


Real Estate News

Special Rates on Commercial Property Loans

FacebookNewsfeedRFCUNAR PULSE—REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, is offering special low rates on commercial real estate loans with up to 25 years amortization and no pre-payment penalty to Credit Union members. This includes loans for new buildings, refinances or building improvements. Opportunity available here through October 31.

5 Social Media Strategies From RPR® That You Should Be Using in Your Business
Real estate agents who use Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage and grow their sphere of influence above and beyond posting listings? Here are five ideas.

REALTORS® Relief Foundation – Benefitting Those in Need
Help support and rebuild communities impacted by Hurricane Harvey, Irma and other storms by donating to the REALTORS® Relief Foundation today!  Every dollar you donate to the REALTORS® Relief Foundation goes directly to victims of disaster. Thank you to all those who have donated—your support matters more than ever in this extraordinary year of need. Donate here.

For the latest real estate news and trends, bookmark RISMedia.com.

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EXCLUSIVE: Disruption in Real Estate—Advancement or Threat?

From Zillow Instant Offers to Opendoor, real estate professionals across the country are concerned about an ever-growing faction of so-called industry disruptors. RISMedia’s recently released white paper, “The Disruption of the Real Estate Industry: A Survival Guide for Brokers and Agents,” includes exclusive RISMedia research on the topic, a look at some of the industry’s most noteworthy disruptors, and in-depth interviews with real estate leaders on the veracity of the threat, including strategies for adapting your business for the future.

Order a copy of the white paper now.

See an excerpt of the white paper.

For the latest real estate news and trends, bookmark RISMedia.com.

The post EXCLUSIVE: Disruption in Real Estate—Advancement or Threat? appeared first on RISMedia.

Creating Profitable Relationships

Bjorkman_MikeIn the following interview, Mike Bjorkman, broker/owner of HomeSmart NCG in Valencia, Calif., discusses the advantages of the HomeSmart model, the local market, social media and more.

Region Served: Northern Los Angeles County
Years in Real Estate: 26
Number of Offices: 3, with another set to open prior to 2018
Number of Agents: 250

Please describe the current trends in your market.
Buyers are more demanding, sellers are more giving, the higher end is slowing down and the average price range is still cranking right along. Today, it’s all about explaining to sellers that flexibility will command a higher price and a guaranteed close, while making buyers feel like they’re getting a better deal. While it used to be all about giving sellers what they wanted, we’re all in this together now.

What strategies do you have in place to help your agents succeed?
We have access to some of the finest agent training, both live and online. In addition to hosting my own podcast; The Real Estate Marketing Show, agents have access to a variety of training videos via YouTube and our HomeSmart agent dashboard.

What role does social media play within your firm?
The best strategy is to approach social media with balance and to control what you say and how you say it. My four rules for social media success begin with allowing your friends and followers to get to know you by sharing your hopes, dreams and aspirations. From there, it’s all about posting current listings and testimonials from satisfied buyers and sellers. Next, get people to like your page by sharing your enthusiasm for helping out in and around the community and by providing solid real estate advice. And last, but not least, never post anything negative. By paying attention to these areas and creating a good balance, you will create profitable relationships. It’s also important to communicate with clients the way they prefer, as not everyone uses the same social media platforms; therefore, we train agents to adapt their social media messaging to match the goals and personality styles of each and every client.

In what ways does your firm stand out from the competition?
The tools and technology we have access to through HomeSmart give us a truly competitive edge. There’s nothing that an agent needs that we don’t provide. The brand’s flat-fee model is another thing that sets us apart, as it allows agents to use the money they save for marketing, branding and lead generation. The franchise support we receive is another point of differentiation, enabling us to get more done in a shorter amount of time.

How do you keep HomeSmart NCG top of mind with former clients?
Through technology. The tools provided to us through HomeSmart have built-in CRMs, so we have everything we need to stay in touch. It’s also important to note that everything is created with the intention of being used within direct mail, social media or email campaigns and marketing materials.

For more information, please visit www.homesmart.com.

Paige Tepping is RISMedia’s managing editor. Email her your real estate news ideas at paige@rismedia.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Creating Profitable Relationships appeared first on RISMedia.

San Francisco: The Sweet Spot for Trick-or-Treaters

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com:

The annual Trick-or-Treat Index from Zillow puts San Francisco in the sweet spot: No. 1 for trick-or-treaters.

Zillow Trick-or-Treat Index 2017 (PRNewsfoto/Zillow)

Zillow Trick-or-Treat Index 2017 (PRNewsfoto/Zillow)


Analysts at Zillow began with the Zillow Home Value Index (ZHVI), concocting a formula that includes home values, how close homes are in proximity to each other, and the share of 10-year-olds (and younger) in a given market. Bubble, bubble…

“Searching for neighborhoods with the best candy is a Halloween tradition for many kids and their parents,” says Dr. Svenja Gudell, chief economist at Zillow. “Our annual list is a fun way for families to see how their neighborhood stacks up against others when it comes to trick-or-treating. These are places we think will have plenty of candy and lots of young kids running around from door to door.”

In the City by the Bay, the top three neighborhoods for trick-or-treaters are Presidio Heights, Sea Cliff and Golden Gate Heights; in No. 2 San Jose, the top three are West San Jose, Willow Glen and Cambrian Park.

Is your city out of the running this year? Fear not.

“If you don’t live in one of these cities, look for areas that are getting into the Halloween spirit with decorations and lots of costumed kids,” Gudell says.

See the 2016 Trick-or-Treat Index.

For more information, please visit www.zillow.com.

Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post San Francisco: The Sweet Spot for Trick-or-Treaters appeared first on RISMedia.

Great Spaces: Living Luxe in Beautiful Bradenton

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com:

Florida real estate is on fire with addition of a four-bedroom home in the luxury Florida community The Concession, located in Bradenton. Sitting at 8337 Lindrick Lane, this 5,105-square-foot home—freshly built in 2017—boasts soaring ceilings, tons of light, a three-car garage and palm trees galore.

The bathrooms alone will make you want to move in, and the dining room and library look out onto the gorgeous pool, with a nearby gazebo for sitting with friends or sipping your favorite happy hour treat.

Listed by: Roy Dupuis, Anchor Realty of Southwest Florida
Listed for: $2,495,000


Image Credit: Anchor Builders

Zoe Eisenberg is RISMedia’s senior content editor. Email her your real estate news ideas at zoe@rismedia.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Great Spaces: Living Luxe in Beautiful Bradenton appeared first on RISMedia.

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©2017 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.  Roanoke, VA  Licensed in Virginia.

Berkshire Hathaway HomeServices Premier, REALTORS
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2772 Electric Rd., Suite 1
Roanoke, VA 24018
Phone: 540-343-5000
Fax: 540-343-5135
Email: info@BHHSPremier.com 


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Roanoke/Botetourt Office
1638 Roanoke Rd. Ste. 101
P.O. Box 210
Daleville, VA 24083
Phone: 540-966-3033
Fax: 540-966-3613
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